Branding
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Profiles & Campaigns
New Campaign Puts Shutterstock’s Assets Into Focus
Shutterstock is rolling out its first brand marketing campaign in six years,
to help educate prospects about the depth of its stock image library. -
Acquisition
It’s More than Meat—Arby’s Adds Club-of-the-Month to its Menu
To satisfy super fans hunger for branded merchandise—think bacon scarves—
Arby’s-of-the-Month will delight subscribers with a fresh variety of items each month. -
Profiles & Campaigns
Aflac Highlights What It “Isn’t” to Showcase What It “Is”
A new campaign featuring Aflac’s iconic duck aims
to clear up misconceptions about the brand. -
Direct Marketing | Print
3 Reasons Why Your Brand Might Need a Refresh
Every brand story is unique, yet the reasons for a brand refresh usually fall into a few common categories.
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Events
Esports Popularity Grows Across the Globe
Mercedes Benz, DHL and other brands are taking advantage of sponsorship opportunities in the growing esports trend in Germany.
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Profiles & Campaigns
Connecting Employees With Brand Helps Fuel Grant Thornton
Getting employees invested in its branding strategy has been a crucial part of the success of Grant Thornton’s “Status Go” campaign.
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Profiles & Campaigns
Ant-Man and the Wasp Drive Hyundai Cross-Promotion
Hyundai is hoping for a heroic lift from “Ant-Man and the Wasp” with product placement to promote the 2019 Veloster hatchback.
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Demand Gen
How Shifting Business Strategy Can Break a B2B Brand
When an organization pivots and goes through a metamorphosis, it can be challenging for a B2B brand to catch up.
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Profiles & Campaigns
Influencers Help Xerox Set the Page Free
Set the Page Free, an ebook powered by celebrity influencers, helped Xerox create engagement and contemporary relevance for the brand.
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Profiles & Campaigns
Visa Starts a Conversation with Millennial Women About Money
Visa launched a new campaign this week that it hopes will get Millennial women talking more about their attitudes and behaviors around money.
