AI
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MarTech
Top Trends in Audio Branding
Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli, and brands like M&Ms, Fiat and Calvin Klein are taking notice. Here’s a look at 10 audio trends to watch in 2018.
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Digital
Messaging Apps and Chatbots: A Huge Opportunity for Agile Brands
Experienced brand marketers are increasingly deploying messaging apps and
chatbots to meet their conversational marketing needs -
MarTech
4 Ways to Get Ready for the AI Revolution
What does AI mean for marketers? Besides new technology to learn, we will also have new, cutting-edge software to market. How do we cast the vision for a future that still seems like science fiction to the average user?
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Profiles & Campaigns
AI Helps JP Morgan Chase Boost Customer Engagement
AI Helps JP Morgan Chase Boost Customer Engagement
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Agencies
IBM’s Iwata on the Future of Watson and AI
Sure, chatbots are great, but AI and machine learning hold much greater potential for marketers.
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Agencies
Sprint, Microsoft, Experian See Opportunities in AI
Sci-fi fans and marketers can agree that the robots are rising. But the advances of artificial intelligence (AI) are more a boon than an insurgence for the humans involved.
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Agencies
Putting Chatbots in the Marketing & AI Conversation
Today, the major front in the AI race is chatbots. Via chat apps like Line, Alexa, and Facebook Messenger, these digital assistants use natural language processing or decision trees to communicate with customers.
