5 Ways to Make Your PR More Effective
PR is often an afterthought, and that can be a huge missed opportunity. Here's five ways to make PR one of the cornerstones of your marketing plan.
Strategic
Dewar’s Infuses Caribbean Vibe to Recruit New Customers
The campaign, “Scotribbean World," includes events, in store POS and a digital program around a slang language called “Speaking Scotribbean.”
Next-Gen Customer Experience
No matter what vertical you play in, relevant customer experiences are key to being a B2B marketing leader. Sales—and retention rates—skyrocket when CX is exemplary.
7 Behaviors of the Growth Leader
C-suite executives and svps with growth responsibilities have specific beliefs and behaviors.
Cause Marketing: Why Brands Should Take a Stand
Marketing leaders from John Hancock, Constant Contact and more share why their brands are getting involved in cause marketing.
8 Ways to Promote Your Customer Referral Plan
Want referrals in droves to boost your ROI? Here are eight effective ways to promote your customer referral plan.
John Hancock Puts the Focus on Customers in B2B and B2C
Rahim Rajpar shares how John Hancock is targeting B2B and B2C audiences, and the changing role of marketing leaders in creating customer experiences.
Avocados From Mexico Partners with Complementary Brands for Football Fandom
AFM is kicking off the fall season in-store displays featuring promotions designed to elevate engagement, expand usage and increase basket size.
AR Campaign Simulates Swarms of Deadly Mosquitoes Across NYC
As the UNGA meeting gets underway, a campaign to end Malaria has spread across NYC through an AR digital and out-of-home campaign.
Visible’s Intentional Typos Call for “Unlimited Massages”
Marketing with a twist, tied to social chatter and an experiential event all play to this all-digital phone service's goal to make some marketing noise.
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