Delivering mobile ad messages to app subscribers based on location and weather data can mean success for advertisers, and The Weather Company is paying close attention to how these variables can help target consumers.
Starbucks’ decision to invest in its employees through education will certainly pay back with interest.
When put to work properly, CRM data can help drive huge gains in your campaign results and ROI for the holidays and beyond.
Social and display must be part of your efforts to get content in front of B2B prospects.
Having a silo mentality, ignoring the frequency of your communications, and underleveraging media partnerships are just a few of the mistakes made in B2B marketing.
Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage—especially if you offer them something special that first-time or infrequent customers don’t get.
