Avocados From Mexico is kicking off the fall season with two new promotional campaigns designed to elevate engagement, expand usage and increase basket size.
Under the campaign umbrella “Worth Every Moment, each program has a line-up of promotions and partners to help continue to grow the category.
To celebrate Hispanic Heritage Month (Sept. 15-Oct. 15) AFM has launched the “Flavor with Heritage” campaign. Three complementary brands—AFM, Tabasco and Bud Light— are partnering for a high-value offer.
“We’re confident our “Worth Every Moment” communications platform will get avocados on the shopping list and drive impulse purchases in-store,” said Stephanie Bazan, vp of trade and market development for AFM.
The promotion is marketed through digital and social media activations, merchandising, and a special coupon offer targeting Latina moms by highlighting the important role food has in Latina culture.
In stores through Dec. 31, AFM, the number one selling brand of Avocados in the U.S., launched a fan-favorite, the “Tastiest Tailgate” program in more than 70 retailers across the country. In partnership with Bud Light, in-store displays encourage football fans to add guac and chips, burgers topped with fresh avocados and Bud Light to the game-day menu.
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In-store merchandising, consumer savings, digital support, a unique landing page for recipe ideas with promotional support and retail specific programming.
Special promotions are key elements in the “Worth Every Moment” campaign, like the digital beer code that offers a $6.00 rebate on the purchase of three or more AFMs and one Bud Light 8-pack or larger and a digital coupon to save $.75 when three AFMs are purchased.