Renaming Helps Relation Insurance Refocus Brand
What’s in a name? A lot. Relation Insurance strengthened its brand connection to a number of B2B verticals through a year-long renaming initiative.
What’s in a name? A lot. Relation Insurance strengthened its brand connection to a number of B2B verticals through a year-long renaming initiative.
Who says financial marketing can't be fun? TD Bank's Arianna Orpello shares the localized strategy behind the "Unexpectedly Human" campaign.
Chiitan is a troublemaker for the real mascot. He also caught the eye of John Oliver, who posted a hilarious and weirdly poignant report on the saga.
Need a laugh? The campaign, “Love Like a Mother,” pokes fun at what the world would look like if everyone loved like a mother, even if they’re not your mother.
Website traffic can sometimes be a false positive metric. It makes you feel good, but doesn’t really give any valuable insight.
With a new focus on esports, Mountain Dew has not only ramped up spending, but also product innovation for the gaming ecosystem.
Brands looking to spend their festival marketing dollars at Woodstock 50 this summer will need to invest elsewhere.
Want to improve your email marketing strategy? The best place to start looking for ideas is your competition.
Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.
Lenovo is tapping influencers to reach key B2B verticals like entertainment and oil and gas for its workstation products.