The Life of a CMO is Getting Longer
New data points to good news for the CMO: the average tenure is stretching to 48 months. And, for the CMO who switches jobs, more options are available.
Need to Know News
2015 NCAA Tournament Round-Up
As the country's best college hoops teams compete to see who will be cutting down the nets in Indianapolis on April 6, brands are competing for the millions of eyeballs watching the games, and CM is here to break down the marketing campaign action.
Toyota Inks Nearly $1 Billion Olympic Sponsorship Deal
Toyota has signed a record sponsorship deal with the International Olympic Committee that starts in 2017 and runs through 2024.
American Apparel Thong Image Gets Yanked
American Apparel is in hot water again for allegedly "sexualizing" a young model wearing a thong bodysuit.
What’s Really Going On With Programmatic Ad Data?
Programmatic ad buying was designed to reduce waste, but it has let to less oversight into who exactly is seeing what.
How Marketers Can Prepare for a Cyber Security Crisis
In an ever-evolving cyber security climate where there's a new breach almost every day, brands are fighting to protect the integrity of their brand.
Marketing Needs to Restructure to Meet Tech Demands: Survey
More than 80% of marketers feel they need to restructure to keep up with increased tech and consumer demands, according to research from The Economist.
Keeping Social Content Timely and Engaging
At the Adobe Summit FOX Sports, the Las Vegas Visitors Bureau and Scripps share their strategies for creating engaging social content.
Facebook to Relay to Brands What Fans Talk About
Facebook's "Topic Data" product will give brands access to what Facebook fans talking about, including brands, events, products and other specific topics.
Where Digital Technology Spending is Going
Spending on digital technology is on the rise. Here's a look at where that money is going, and what the top challenges are.
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