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Video is great for creating social engagement,
but it can also be a powerful customer service tool.

An industry benchmark study is the core of a B2B thought
leadership strategy for Building Engines.

Gated content is one way to build your lead database, but B2B
marketers need to resist the powerful urge to gate everything.

For Second City Works, the line to tightrope walk in content marketing sits between helping B2B prospects understand the serious benefits of what they do, while remaining entertaining and irreverent.

To be effective, marketers must be able to gain the right insights from their data, and connect those insights to the buyer.

Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from the Content Marketing Institute.

Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.

People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.

Want prospects to see your B2B content? Make sure you have a strong SEO strategy in place.

Sales and marketing integration is still often tricky business, but sales development reps can be the bridge bringing the two teams together.