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With so many ad formats and devices now labeled “CTV,” are we seeing innovation – or inflation? How do advertisers draw the line between genuine Connected TV and everything that merely plays on a connected screen? Dan Larkman, CEO and founder of Keynes Digital, weighs in. Has CTV become a victim of its own success?  […]

We spoke with Joy Allen-Altimare, Global CMO at Saucony, about the brand’s successful “Run As One” campaign, building community through connecting with consumers locally, the brand’s move into the lifestyle arena, AI in marketing and more.

Partner Content from Viamedia Viamedia has transformed into Viamedia.ai, a next-generation ad tech company built to solve the challenges of today’s fragmented media ecosystem. The firm has rebranded as Viamedia.ai while also introducing a fresh AI-powered platform built from the ground up to effectively manage campaigns and represent providers across traditional linear, streaming and digital […]

What were the key takeaways and “aha” moments the October 14 ScreenShift event? We asked panel moderators to share their thoughts on an conference that brought together thought leaders from agencies, brands, platforms and tech. Media Buyers and Planners: Ask Us Anything The questions from the audience were so diverse, jumping from topic to topic.  […]

Deli meat company Land O’Frost has been leaning into a new MMM approach to figure out which opportunities it’s been overlooking – or even inhibiting.

Sustainability has become a key thought leadership path at IMEX shows, serving as a benchmark and an evolving toolbox for the trade show and events industry. For exhibitors, this means tapping into the maturing frameworks for sustainable exhibitors and also learning to tell their sustainability story.  Billed as a zero-waste event, IMEX America diverts 93 […]

The 2025 DPAA Global Video Everywhere Summit on Oct. 14 gathered approximately 1,000 marketing, media, agency, brand and ad tech executives to discuss digitization and innovation within the digital out of home space. Following are five takeaways for marketers on the topics of AI, building and maintaining brand trust, and establishing human connections through experiences.

What does it feel like to be a media buyer and planner in 2025? That question launched a fascinating “Ask Me Anything”-style discussion at Cynopsis ScreenShift in New York City on Tuesday.

As AI sweeps the tech landscape, new startups continue to emerge. Here are seven former ad tech execs’ thoughts on best AI practices and starting their own companies.

Google unveils Gemini Enterprise, an AI-powered conversational platform for businesses that use Google Cloud. Gap, Gordon Food Service and Virgin Voyages share goals and early results.