Sampling

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  Shopper/Retail

  Blue Diamond Turns to Protein, Young Shoppers and Julianne Hough to Reignite Almond Milk Category

  Almond milk brand Blue Diamond launched two new products, and after hitting 30% distribution and a 30% repeat purchase rate, it is now investing in a brand awareness campaign with “Dancing With the Stars” alum Julianne Hough.

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  Shopper/Retail

  Why OxiClean Says In-Person Marketing Events Keep Getting Better

  OxiClean’s VP of Marketing shares why its long-standing MLB program drove the highest ROI in engagement this year.

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  Sampling

  How Hi-Chew Targets Gen Z Shoppers with In-Person Activations to Increase Brand Awareness

  Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group increases its spending power. 

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  Acquisition

  Nature Made Expands Reach With HelloFresh and Food Influencer Partnership 

  Nature Made’s recent marketing initiative with HelloFresh is highly targeted, aiming to place product samples of its probiotic directly in the hands of interested consumers. Here’s a deep dive into the vitamin brand’s campaign.