Lowe’s

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  Shopper/Retail

  How the Lowe’s Marketplace Boosts SEO Value, Sales

  Lowe’s adds thousands of products to its site offering more home categories and broadening its price points. The new channel increases the retailer’s AOV and relevancy.

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  Branding/Marketing

  CMO Strategy, AI & Brand: Top Stories of 2025

  Following were the most engaging Chief Marketer stories of 2025 — from a case study in higher education marketing to a creator network launch from Lowe’s to a McKinsey growth study examining the CMO-CEO disconnect.