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Mixed reality is taking a leading role in modern B2C and B2B marketing efforts.
Take a lesson in key takeaways from unique mixed reality implementations.

Marketers can leverage the same data they use for direct mail to create
programmatic digital, including addressable geo-fencing.

Some research estimates the average organization uses 91 different martech
tools. Is your company a victim of martech bloat?

Four key forces buffeting marketing today have spawned six predictions
that will dramatically affect marketing teams and their leaders.

If it’s up to Hotels.com there will be a baby-making boom
following the rush of the Super Bowl LIII.

Five common challenges marketers face today and how AI can help.

New research indicates that hiring to fill open
marketing positions might take longer than you think.

There are many forms of mobile ad fraud, ranging from click spam,
SDK spoofing and false impressions. The effects can be devastating.

A new survey uncovers how celebrity endorsements, peer recommendations
and online marketing channels impact consumer purchasing behavior.

Marketing is in the midst of a digital revolution that’s bringing countless new
technologies that will all impact marketing this year in their own unique ways.