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“Be More” is the theme of the Business Marketing Association’s annual conference BMA15 this May in Chicago, because that slogan is an imperative for B2B marketers who want to survive.

In a new brand advocacy campaign, SeaWorld is hoping to educate people and set the record straight on false accusations about its treatment of animals.

Understanding who customers are and where they are looking for and accessing information is critical, and persona-driven marketing tactics can help direct messages to the right people at the right time.

Adopt these eight best practice”resolutions to optimize your incentive program in 2015.

New data points to good news for the CMO: the average tenure is stretching to 48 months. And, for the CMO who switches jobs, more options are available.

Marketers who are getting the most out of their marketing ops tech systems are implementing systems that are easy to use, integrate with other systems in their organizations and make ongoing training a priority through creating a marketing operations center of excellence, according to recent data from Gleanster Research.

More than 80% of marketers feel they need to restructure to keep up with increased tech and consumer demands, according to research from The Economist.

At the Adobe Summit FOX Sports, the Las Vegas Visitors Bureau and Scripps share their strategies for creating engaging social content.

How quick a salesperson follows up on a lead can make all the difference.

In an attempt to engage these multitasking viewers, experienced marketers are experimenting with new ways to help people discover, consume, and share second-screen content.