Search Results for: research
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Agencies
Top 6 Holiday Retail & Consumer Trends
Here are six retail and consumer behavior trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season.
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Data & Analytics
Why B2B Marketing Won’t Succeed Without Sales
The sales cycle may have moved online, but that doesn’t change how we should be thinking about selling.
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Data & Analytics
Experian on Improving Email Marketing ROI
A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.
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Social
Why Social Media Influencers are a Valuable Asset for Your Brand
Popular YouTube influencers can make great social media influencers if you play your cards right. Here’s some solid tips.
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Data & Analytics
Four Tips for Email Marketing Success
FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she’s doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.
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Agencies
Chief Marketer Listline Aug. 12
Lists featured this week include Save the Chimps and Studio Live Design.
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Cross-Device Marketing Trends & Tips
Edwin Wong, Senior Director of B2B Insights at Yahoo, says consumers are increasingly using all three screens (mobile, tablet and PC) as part of the purchase path.
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Digital
Creating Customer Loyalty With Personalization
Here are six ways that marketers can improve their customer’s experience on their websites.
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Agencies
Developing the Right Multichannel Strategy to Support Customer Acquisition
Here are four strategies that will help you develop the right multichannel mix for your brand.
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8 Reasons Why Responsive Web Design Cannot Be Ignored
By James Warren Chances are your competitors have already implemented responsive web design (RWD) while your customers are stuck pinching and zooming your site on their smartphones. According to Google Trends, interest in RWD spiked in 2013 and flattened a bit this year, but now continues to grow at a steady pace. In the current […]