Search Results for: research

Marketers should use research that first answers a common question to get people’s attention, and also must decide what type of research they’d like to become known as a source for. Keeping messages simple and clear is also key.

Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.

The lines may have blurred but there are still key differences between B2C and B2B buyers.

Lists featured this week include Healthy as a Horse and Keekoo.com.

Those inactive members may be draining precious resources from your loyalty program.

The Direct Marketing Club of New York will honor Bruce Biegel of the Winterberry Group with the 2014 Mal Dunn Leadership Award.

The First Annual Marketing ARC Awards celebrated the best campaigns that have embraced marketing technology solutions, and winners were announced at LeadsCon New York in August. Chief Marketer created this awards campaign in response to the explosion of tech solutions being leveraged by marketers in recent years.

With mobile becoming an increasingly popular means for consumers to research, engage and convert into customers, it’s critical that marketers keep a close eye on online-offline attribution.

A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company’s new leads.

Here’s what some of the experts at BMA2014 had to say about B2B social marketing.