Search Results for: research

Learn 5 secrets to engage and excite webinar attendees.

Using precise, real-time targeting and dynamic storytelling, programmatic advertising connects brands like Vitamix to consumers in a more personal way than ever before.

Chief Marketer talked with several expert marketers, to get their take on what brands and trends will be hot in 2017, and which were the highlights of 2016.

A strong email marketing strategy has a lot of moving parts. When do you send? How often do you send? What is a good call to action? Here’s seven tips.

Here are three key steps for building your list of target accounts for a strong account based marketing (ABM) strategy.

Some 72% of B2B buyers watch videos throughout their entire path to purchase making B2B video marketing a key strategy to move customers to make a purchase.

Chicken of the Sea is celebrating its EZ-Open cans and consumer convenience with a media campaign supported by an online instant-win game.

Getting someone to download your app is tricky enough, but counting on them to actually use it is something else entirely.

Regardless of your ABM approach, targeted, clean, accurate and shared account and contact data is required to make ABM work at all, let alone work well.

Influencer marketing will become a core component of many marketing strategies this holiday season, much more goes into crafting an effective program than simply incorporating influencers.