Operations

• 

  Shopper/Retail

  Whoop’s Marketing Shift Drives Hypergrowth and Demand Planning Woes

  The brand’s marketing pivot to everyday consumers fueled 85% member growth and a surprise 300,000-unit holiday order. Here’s how the health wearable is retooling operations to keep pace.

• 

  Agencies

  What CMOs Need to Know About Sales & Marketing Ops

  The C-level exec’s #1 priority is to develop sales and marketing strategies to drive results and create competitive advantage. But many struggle to operationalize a customer-centric strategy.