Search Results for: research

If we look at the most recent research in psychology, the paradox of choice isn’t an absolute. Research has actually shown that the context of an assortment plays a larger role than the total number of options

Are you thinking of rebuilding a website for your organization? Buckle up for the ride of your life.

Brands like Always are seeing that storytelling is the best way to engage consumers. Here’s why.

“Credentialed” health and wellness influencers are effective in seeding brands along the health & wellness shopper journey.

If you’re planning to increase digital ad spending in 2017, you’ll be under pressure to prove its effectiveness and impact. Here’s 3 tips to help.

This report delves into the challenges the digital age has brought to senior marketers including, centralizing consumer data, technology, results and budgets.

Millennials are increasingly using popular messaging applications such as WeChat, WhatsApp or Facebook Messenger to communicate, pay and exchange information not only with their peers but also with companies, according to research from Yahoo’s Flurry Insights.

Agency respondents to a new survey on data delivery methods say they’re still using PowerPoint, despite many clients favoring a shift towards dashboards.

Phone calls are far from an analog experience — they’re a key part of the new omnichannel path to purchase.

Knowing what one contact does is fine, but knowing how several people at a company are interacting with you is much more powerful, and that’s the crux of ABM.