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Forrester’s Laura Ramos shares her thoughts on why many B2B marketers get confused when trying to implement account based marketing.

Education-based marketing, like Nestlé is undertaking, is a strategy that holds value and earns consumer’s trust and loyalty.

Here are a handful of highlights that make Millennials the hottest demographic on the planet. Here’s what you need to know when marketing to Millennials:

Do you really understand your buyer? Do you feel their pain points or know how to speak their language? Buyer personas can help fill in the gaps.

Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.

Coupon use is holding steady, according to the 2K17 Valassis Coupon Intelligence Report.

Bank of America is using virtual reality to demonstrate impact of VR for its B2B customers.

Breaking through the clutter is at the top of the list when planning campaigns. But that is not an easy task, especially for those marketing with a small budget.

Avnet CMO Kevin Sellers shares how the B2B firm’s rebranding helps it connect with Millennials and other new audiences.

Marketing to Millennials is by far a perfect science. However, they have have had a major impact on the way marketers target and communicate with them.