Search Results for: research

Want to tell better B2B stories? Put your customer at the center of the tale.

Seventy percent of B2B marketers plan to spend more on events this year, according to a new survey from Certain.

Targeted personas helped Capital One connect with developers to promote a new online financial technology portal.

Hear from Sara Welch, Amazon shopper marketing lead, Kimberly-Clark, on how shopper marketing and the path-to-purchase meld to market U by Kotex FITNESS.

If you’re a marketer who supports a technology sales organization, it means you’d better have a c-suite relevant toolkit at the ready. Here’s what that entails.

Conversion is the top priority for marketers over the next 12 months, according to Hubspot’s newly released State of Inbound 2017 report.

Mars Chocolate, Wrigley, Nestlé and others are spending millions to reduce sugar in their products without compromising taste.

Feel like there’s something missing in your life? Maybe you didn’t see our top 10 most read B2B and marketing technology articles for April. Here’s a recap.

Way back when, companies typically defined their “hot” lists based on some broad criteria, often defaulting to company size, product line, or even the Fortune 500. But these lists can be way off target when it actually comes to producing sales.

While it’s important to evaluate your brand (and perhaps make revisions), a complete rebrand may not always be the best option.