Search Results for: research

Webinars as a marketing tool can catch B2B prospects and customers during that all-important decision-making process to drive leads and seal the deal.

In a nutshell, CEOs are concerned with strategy, organization, revenue and cost. You should aim to be associated with marketing revenue.

As customer expectations have grown for instantaneous feedback and services from merchants and service providers, the job of the marketer has become infinitely more complex—and the need for accurate marketing data more imperative.

Barbie CMO Juliana Chugg took on the daunting task of turning around the flagging brand. Here’s how she and her team pulled it off.

A new study from Yahoo, 3rd-Generation U.S. Hispanics: Perception vs. Reality, can help marketers better understand how to communicate with and message this group.

Press the marketing food to women reset button and take note of these three ways women are reshaping the food landscape.

The mobile engagement loop includes 4 stages where brands encourage customers to opt in, build trust by personalizing content and create loyal advocates.

Whether we want to admit it or not, our B2B buying decisions have an association with our personal desires. The reasons we choose one option over another tie back to personal needs and consequences.

Significant time and resource is spent to get brand strategy right. But too often, leaders aren’t investing enough effort thinking about how to operationalize the new brand across the organization.

Mobile engagement done right can reinforce and extend customer loyalty far beyond what any technology has done before.