Search Results for: research

Consumers are very concerned with the way brands behave in the
world. Is your health in order as an experience brand?

Smart email marketers realize that following the best practices outlined in regulations such as GDPR will ultimately help—not hinder—their email marketing ROI.

Nebraska may not be on everyone’s bucket list and the state—as hurtful as
that may be—understands and crafted a humorous campaign that quickly went viral.

Are you so swamped with day-to-day work that you don’t have time to think beyond your daily to-do list? Here’s three tips to help drive innovation.

Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.

From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand.

Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from the Content Marketing Institute.

Chatbot frameworks have simplified the creation and deployment of AI tools, but implementers struggle to extend success beyond single languages.

Now five years in as Mastercard’s CMO, Raja Rajamannar shares the strategy
behind “advancing” the campaign.

A multichannel content marketing campaign for a large retail customer helped First Data encourage employee use of its Money Network payroll solution.