Search Results for: research

Are you a victim of analysis paralysis? Here’s 7 tips to avoid martech buying burnout.

As the need for content and digital creative has ramped up over the last few years, the need for top freelance creative talent has as well.

Marketers today are dealing with a much different B2B customer than in the past, thanks to new technology, digital natives and changing expectations. Are you prepared?

One thing missing from the brand strategy process in many companies today is diversity of talent, not only in race and gender but experience, background, vocation and even age.

Sales cycles are long, and the ROI of engagement can be hard to measure. Here’s four reasons you need to build relationships with the C-suite.

Digital is reimagining and reinventing every aspect of how businesses operate.

Experience, personalization and data are taking center stage in marketing, according to IBM’s latest Global C-suite report.

Pairing PR and influencers helps rebuild organic trust in consumers, drive word of
mouth, and even shore up public relations efforts.

Is your boss telling you to put new tech before anything else? You’re not
alone. It’s a conundrum that many marketers face.

While still a challenge, the good news for marketers is that the technology to measure customer responses to specific content is a rapidly improving sector of martech.