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Honeywell Aerospace has launched GoDirect Trade, a new B2B ecommerce portal.

A new campaign featuring Aflac’s iconic duck aims
to clear up misconceptions about the brand.

Marketing is in the midst of a digital revolution that’s bringing countless new
technologies that will all impact marketing this year in their own unique ways.

The international movement against sexual harassment and assault, #MeToo, has
raised the stakes for brands who want to engage female consumers.

Chief Marketer recently chatted with Centrally Human’s Kim Weisensee Brown about the power of data in shaping human connections.

The upwards trend in martech spending will continue in the new year, but many companies still aren’t confident they’re getting the best bang for their buck.

For B2B marketers, using non-business social platforms like Instagram can be tricky. Here’s tips to make visual platforms work.

An integrated campaign is helping Freddie Mac educate lenders about
multigenerational and multiethnic homebuyers.

Nine in 10 new parents today are Millennials (ages 22-37), and this means that more and more,
“talking to parents” means talking to Millennials.

Marketing in Asia remains an irresistible opportunity, however marketing across
the continent’s many different audiences is not for the faint of heart.