Search Results for: research
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Cynsiders
Hub’s “Best Bundle Report” Finds All Ad Pods Are Not Created Equal
For its “The Best Bundle” report, Hub Entertainment Research surveyed 2000 TV consumers to find out whether people prefer bundles vs. standalone, and which platforms and networks are most desirable. Hub answered some questions exclusively for Cynopsis about preferences on ad load and placement – and we’re sharing the results here. HUB ASKED RESPONDENTS […]
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Cynsiders
Apple TV+ Series HOME: Big Ideas for a Small Planet
Globe-spanning HOME explores the world’s most innovative dwellings, and the the boundary-pushing visionaries who dared to build them. Doug Pray, an executive producer of the docu-series, talks about what will surprise viewers, working with Apple TV+, and how the COVID-19 pandemic affected the show’s debut. Home arrived in its entirety on April 17. What is […]
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Acquisition
Adobe Summit: Six Digital Marketing Trends Impacting Business in 2020
Marketing trends influencing business in 2020 according to executives at Persado and Adobe.
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Acquisition
Avoiding Marketing Communications Fails in COVID-19 Era
Brands must focus on adding value to consumers and ensure creative is adapted to reflect the crisis.
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Acquisition
SmileDirectClub, Nested Bean Offer Six Insights on Direct-to-Consumer Marketing
Six insights about D2C marketing culled from interviews with marketers at SmileDirectClub and Nested Bean.
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Acquisition
Cause Marketing in the Time of COVID-19
A list of companies that have jumped on the cause-marketing relief train during this unprecedented time.
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Acquisition
Marketers on Fire: Nested Bean Founder and President, Manasi Gangan
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Cynsiders
The Birth – and Afterlife – of Podcast Dr. Death
Popular Wondery podcast Dr. Death focuses on a former neurosurgeon, Christopher Duntsch, accused in the maiming and deaths of 33 patients. Duntsch was ultimately taken down by Texas personal injury lawyer Kay Van Wey, and their story is now being turned into a limited series at UCP starring Jamie Dornan, Alec Baldwin and Christian Slater. […]
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ROI | Metrics
CFOs: The Marketer’s Key to the C-Suite
Three key steps to developing a successful relationship with your CFO.
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Acquisition
SEO Keyword Research Tools for Digital Marketers
Keyword research tips for marketers to achieve higher search rankings for digital content.