Search Results for: research

The content streaming market is getting crowded: The latest is NBCU’s Peacock.

Seventy-three percent of CMOs expect the negative impact of the pandemic to be short-lived–but the rest of the C-suite doesn’t necessarily agree.

The skills that chief marketing officers need to master in order to succeed in their organizations and the marketplace.

B2B companies will need to continue adapting to the new economic reality. Here are three key trends that are emerging.

What can we expect this Upfront/NewFront season as a result of COVID-19 and shifting consumer habits? Mike Menkes, SVP at Analytic Partners, weighs in.  Greater uncertainty when investing spend: We may see advertisers demonstrating a higher level of caution this year than in years past as they are faced with bigger questions and uncertainty surrounding […]

We chat with Ally Financial CMO Andrea Brimmer about the brand’s COVID relief offerings and how it’s reshaping its marketing strategy.

Based on the novel by Pulitzer Prize winner Annie Proulx, Nat Geo’s Barkskins follows a disparate group of outcasts and dreamers battling to escape their pasts while navigating the brutal frontier hardships of the New World. Nat Geo’s EVP of Global Scripted Content & Documentary Films Carolyn Bernstein talked to Cynopsis about how the team […]

Jameson is holding virtual happy hours, cocktail classes and sponsoring live-streamed events during the pandemic.

Six ways brands can communicate effectively to customers.

For its “The Best Bundle” report, Hub Entertainment Research surveyed 2000 TV consumers to find out whether people prefer bundles vs. standalone, and which platforms and networks are most desirable. Hub answered some questions exclusively for Cynopsis about preferences on ad load and placement – and we’re sharing the results here.    HUB ASKED RESPONDENTS […]