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B2B marketers need to focus less on themselves, and more on creating a
dialogue with website content, according to a new report from Forrester.

A newly revamped web presence is helping UL create a message
of trust, a core value for the 125-year-old brand.

L.L.Bean plans to help people get the most out of the precious summer
days by spending more time outside, together.

Consumers are using digital channels more than ever,
but they haven’t hung up the telephone completely just yet.

Brands have a corporate responsibility, as well as a commercial incentive,
to demonstrate why they need consumers’ data in the first place.

The typical length of a B2B video is getting shorter, but viewers are
watching longer, according to a new report from Vidyard.

From local Texas propane councils to major brands like Groupon, Father’s Day
is a big time of year for brand activations.

One year into a new SEO strategy, TripAdvisor’s SmarterTravel is
seeing traffic increases of up to 70 percent for some brands.

Millennial B2B buyers are more influenced by sustainability and after-sales
support rather than price and quality, according to a new report.

he benefits of using video far outweigh the risks when it comes to targeting an
audience that increasingly consumes video content online.