Search Results for: research

Where do reality TV producers find talent? How scripted is “unscripted” TV? And how is the genre evolving? Ping Pong Productions Co-CEO’s Brad Kuhlman and Casey Brumels offer insights on the current state of the industry. Their newest series, Expedition X, hosted by adventurer Josh Gates, debuts Wednesday, February 12 on Discovery. Where is the […]

Tenets for B2B sellers to consider for more effective B2B buyer support.

Follow these six tips to help meet your long-term goals for a brand relaunch.

Oracle’s Des Cahill discusses the evolution of CX, trends for 2020 and data-driven leadership.

5G will change the way B2B marketers collaborate, communicate and market their products and services.

How to use qualitative and quantitative data together to avoid failed product launches.

Insights on how to make an email marketing program more efficient and successful.

Little America, an anthology series centered on the lives of immigrants across the country that was inspired by true stories in Epic Magazine, debuted on Apple TV+ on January 17.  Executive producer Joshuah Bearman talks about the genesis of the series, and its unique development process. How did Epic get involved in the Little America […]

By Brad Adgate, media consultant specializing in digital strategy, market research and competitive intelligence To paraphrase Sir Isaac Newton’s third law of motion, every action has a reaction, holds true today in the media. Take for example, the impact of the NFL has on television. In fourth quarter 2019, 47 of the 50 most watched […]

Nielsen looks at the challenges and opportunities of zero-based budgeting.