Search Results for: research

Brands like Citrix, EyeMed and Hiscox prove that neither B in B2B stand for boring.

Many B2B sales organizations now use two to five LinkedIn
touches as part of their multichannel marketing process.

AXE adds a contest to its roster of marketing initiatives to help teens
feel confident in who they are, quirks and all.

Leah Chandler, CMO at the Destination Marketing Organization, talks about the challenges she took on and how the team came up with its brilliant strategy to get marketing—and tourism—back on track.

For any retailer still struggling with siloed systems and data,
achieving unified commerce can feel like a tall order.

Giraffe Manor found influencer marketing success by partnering with Gypsea Lust.
How can your brand choose the right influencer as their champion?

Who says financial marketing can’t be fun? TD Bank’s Arianna Orpello shares
the localized strategy behind the “Unexpectedly Human” campaign.

For teams that want to maximize the power of DCO and separate their content
from all the noise, empathy makes a particular marketing message the right one.

If your brand is in the market for a B2B influencer, you probably can’t afford
a big celebrity. But chances are, you don’t need one anyway.

Marketing leaders from brands like HubSpot, Engagio, Naspers,
OWOX BI and more share their opinions on top trends you need to watch.