Search Results for: research

For top B2B brands like SAP and Pitney Bowes, customer experience is often
the tipping point when it comes to acquiring—and retaining—business.

Capital Group CMO Jaya Kumar takes us through strategy,
planning and execution.

Pitney Bowes CMO Bill Borrelle shares the challenges of targeting a
diverse audience, and keeping a century-old brand fresh.

New research has found that the vast majority of marketers—88 percent—are planning to increase the time,
resources and budget allocated to lead generation in the coming months.

With legislation similar to GDPR passed in California, Brazil and Japan, giving
customers a voice in how their data is used is a worldwide priority.

CMO Jochen Koedijk is on a mission to create ownership and to constantly evolve and innovate.
He talks about the transformation and how his team is getting the word to consumers.

A digital-first focus using AI to pinpoint prospects that are in-market
is helping transform KPMG’s B2B marketing strategy.

To better understand why the CMO lifespan is so short compared to others in
the c-suite, Engage Talent conducted research that may provide some clues.

The ability to easily make returns plays a huge part in where online shoppers
decide to spend their ecommerce dollars, according to a new report from UPS.

Direct mail can be an expensive channel, but when done right it drives
significant engagement at multiple points in the marketing funnel.