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The COVID-19 pandemic has upended the marketing industry as we know it. In the face of what feels like crisis after crisis in recent months, marketing professionals have been tasked with adjusting to a new normal characterized by all-virtual interaction, economic uncertainty and the hyper scrutiny of brand values.

To avoid controversy associated with negative brand perception, brands can take a proactive approach and consider the following.

If your B2B organization hasn’t hired “hybrid” sales reps yet, it probably will be doing so soon—or risk falling behind the competition.

Inside Tazo Tea’s climate justice cause-marketing campaign designed to enhance “tree equity” for BIPOC communities.

How Voya Financial is supporting individuals with disabilities and special needs both within the organization and externally through its marketing initiatives and financial solutions.

SAP’s digital video series showcases companies’ efforts–beyond its own–regarding environmental sustainability and social issues.

LG’s virtual alternative to the trade show floor is a new customizable 3D showroom that it intends to scale in the coming year.

New retail behavior trends are fueling the need for marketers to produce fresh creative for ad campaigns and employ a more flexible, agile approach to audience targeting.

Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.

New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.