Search Results for: research

COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.

Three approaches for producing winning holiday campaigns in this new normal.

We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.

Coinciding with the launch of a new Penthera white paper, Candace Bryan offers insights into the build-or-buy download conversation. The average OTT viewer spends over 100 minutes in OTT apps across a variety of devices each day—CTVs, laptops, and smartphones and tablets. As the list of OTT providers grows ever longer and the industry more […]

Four new strategies to consider when reallocating budgets during COVID times.

Insights and research marketers can use for gaming-focused campaigns.

A conversation with Garnter analyst Mike McGuire about investment in martech stacks, the importance of data ethics and martech innovation in the COVID-19 era.

It’s a stellar week for shark lovers. Nat Geo’s WILD’s continuation of Sharkfest (which began July 19 on Nat Geo) launched Sunday, August 9 – the same day Discovery Channel launched its annual Shark Week. Janet Han Vissering, Sr. Vice President, Program Development and Production at National Geographic, explains her company’s deep  dive into killer […]

Useful insights for social media marketers from a July Hootsuite and We Are Social report.

Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.