Search Results for: research

Despite all the conversations, insights and education around
marketing to women, some brands still don’t get it.

A Forrester report found companies with superior customer experience outperform
laggards. But companies often think their CX is better than customers do.

The marketing tactics that are the most used by marketers throughout the
funnel aren’t always the ones that drive the strongest ROI,.

“Actions speak louder than words,” says IEX CMO Kate Gunning. “The opportunity is to
demonstrate our brand story, rather than just telling the purpose.”

Your sales team may not be as happy as you think they are: New research finds
that 24 percent of inside sales people are actively looking for new jobs.

An employee-focused campaign centered on TV and digital is helping
electric utility FirstEnergy improve brand perception and engagement.

B2B marketing is inherently different from B2C, and brands that fail to reflect
this will not succeed. Here’s the nuances you need to keep in mind.

How can you connect with prospects? Here’s three ideas for driving
engagement from brands like Eaton, ON24 and Wells Fargo.

Thursday is the best day of the week to mail if you want high email
open rates, according to a new report from Campaign Monitor.

What Millennials want from brands is clear—they want loyalty programs that transcend the transaction, genuine experiences, customer engagement and convenience.