B2B brands accustomed to using trade shows to connect to customers and prospects have faced challenges during the pandemic. So, when LG Business Solutions, the company’s B2B arm, decided to create a solution to this conundrum, it spent months researching virtual options that would foster those connections but also help the brand prepare for a hybrid event future, according to a piece in Event Marketer.
Enter LG’s virtual alternative to the trade show floor, a new customizable 3D showroom that it intends to scale in the coming year. Called the DigiTour, the experience leverages real-time 3D environments that allow attendees to peruse commercial spaces and view different products. It includes four spaces, each aligned with the brand’s key focus areas: Corporate, Education, Control Room and Innovation.
Once on the platform, participants embark on a first-person journey guided by navigational markers. Along the journey attendees gain access to immersive views of products, downloadable case studies, spec sheets, live chats with sales executives, a bonus residential space discoverable through a portal and more.
For additional detail on LG’s virtual solution, plus three tips from the marketing team on developing a virtual environment, read more in Event Marketer.