Brand Reputation
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Data Driven ROI
Trends in Evaluating and Measuring Brand Reputation
Katie Paine, CEO of Paine Publishing, discusses the latest challenges, tactics and tools for measuring and evaluating reputation.
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Technology
Navigating the Resurgence of Contextual Targeting: Ensuring Brand Safety and Relevance
A look at contextual targeting as a solution in the wake of third-party cookie dissipation.
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Social
The Case for Mandatory Profile Verification to Build Trust and Credibility on Social Networks
A new perspective on how profile verification can help businesses rebuild credibility.
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Data & Analytics
2024 Edelman Trust Barometer: Rapid Innovation Leads to Public Distrust and Polarization
Highlights from the Edelman 2024 Trust Barometer, an annual survey examining societal indicators and trends that influence the public’s trust in government, business, media and NGOs.
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Acquisition
Avoiding Consumer Backlash: An Approach to Product Reputation Reviews
How internal product reviews done prior to launch can help determine how the marketplace will receive your products.
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Demand Gen
How Brands Are Showing Support for Juneteenth Holiday
Conversations about Juneteenth have increased, but not all companies are observing the holiday yet—or even communicating about it.
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Engagement
Marketing Lessons Learned From the Hollywood Foreign Press Association Debacle
Following are lessons learned from the HFPA controversy and insights on how brands can course-correct amid crises.
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Acquisition
Brands React to U.S. Capitol Siege By Pausing Media Spend, Updating Keyword Lists
While social media networks have banned President Trump’s accounts, other brands have chosen to pause media spend and update negative keyword lists.
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Demand Gen
Axios-Harris Poll: Companies Helping Customers During Pandemic Have Gained Consumer Trust
Businesses that have turned their marketing efforts toward cause-related initiatives during the era of COVID-19 have benefited from a consumer trust perspective.
