Search Results for: influencers

Across industries, marketing teams are navigating a brutal equation: shrinking budgets, leaner teams and rising performance pressure. In this environment, platforms like Meta and Google dominate the ecosystem. Their unrivaled scale and AI-powered technology make them safe bets for marketing and user acquisition. But as these leaders push further into automation, they’ve reduced the manual […]

This week’s hot takes on hot topics in experiential marketing cover Wendy’s drive-thru Pit Stop Express, Kayali’s fragrant café and the traveling All Conditions Express basecamp.

We spoke with L’Oréal’s Chief Creative Officer Adam Kornblum about CeraVe’s viral skincare campaign featuring NBA superstar Kevin Durant — and his legs.

Have you dug up your 2016 photos yet? Trade shows were booming, the next generation to be catered to was millennials, the Electronic Entertainment Expo was still around, VR headsets were all the rage, and Pokémon Go was expected to take augmented reality mainstream.  Some things, however, were still relatively the same as they are […]

It’s official: ChatGPT has launched ads and the test will expand in the coming weeks. But don’t ask the LLM for details, unless you’re looking for misinformation.

Experiential real estate is both in demand and sometimes too expected during the Super Bowl, but Smirnoff carved out a local niche for itself as the Official Vodka Sponsor of the NFL when it pulled into San Francisco on a fully branded trolley. The Super Bowl LX campaign targeted influencers and aligned the brand with […]

Virality is fleeting. Sustained relevance is an economic driver that promotes long-term success. Alix Earle’s Netflix deal is a case study in true brand power.

In November, Michael Collins joined Locality as its first Chief Executive Officer, signaling a pivotal new chapter for the company and for the broader local media marketplace. His appointment comes at a time of rapid transformation across the television ecosystem, as streaming and broadcast continue to converge and advertisers demand more unified, performance-driven solutions. Collins […]

Evertune’s new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots.

The 2016 trend on social media reveals how people are searching for connection right now — and how nostalgia can resonate when brands tap into it.