Search Results for: influencers

Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We dive into what it means to tie your MMM solution to a search or social media giant. 

CMOs used to just tell the brand story. Today, leaders like Jennifer Marino, CMO of specialty insurer MSIG USA, also shape strategy, manage reputation and steer the customer experience.

PRNEWS announced the winners of the 2026 Experiential & Event PR Awards, celebrating the year’s most impactful experiential campaigns, activations and event-driven communications.

The personal care brand refreshes its packaging, launches a new brand platform and taps sports influencers in a push to increase its marketing efficiency, said the VP of Brand.

There’s an old adage that all press is good press – but, as pretty much any marketer can tell you, that isn’t always true. As more consumers turn to AI for conducting product research, brands need to pay attention to not just when they’re showing up in the results but how. Sentiment and accuracy should […]

This week’s hot takes on hot topics in experiential marketing cover cowboy deliveries, synchronized gaming raids and talking toilet paper.

The open web is moving beyond identity-based systems built around audience data to context systems that understand who a person is, where they are, what surrounds them and what’s happening right now. We already know what this next stage of open web ad tech will look like. At my daughter’s recent dance studio gala, a […]

To mark Great American Media’s fifth anniversary, Cynopsis spoke with President & CEO Bill Abbott about the company’s bold choice to let brand dictate strategy and how that influenced its evolution.

Target’s in-house team of 400 marketers creates worlds and stays true to its brand identity, VP of Creative Scott Swartz says in this Q&A.

According to Kartik Hosanagar, Faculty Co-Director of the Wharton Human-AI Research Center, AI isn’t just a new technology or tool; it’s a new customer. And brands must analyze how it makes purchase decisions.