Search Results for: influencers

Most marketers today are tasked with reaching multiple audiences as they seek new paths to growth. For healthcare marketers, however, those audiences can be especially different.

Foodies turn to social media to discover new recipes and see what their favorite content creators are cooking up. Instacart joined the conversation with its social-forward “Cart Classics” campaign, kicking it off with an intimate dinner experience for creators and VIP guests on Aug. 6 at Chain House in L.A. The brand partnered with Taiwanese […]

Bumble announced that its signature rule is going away on Aug. 11. Since its founding in 2014, women have made the first move by starting the conversation with a match, but now, anyone in a match can send the first message. Bumble’s shift is a response to changing dating habits, particularly among Gen Zers, who […]

PR roundup covers what Anthropic’s new AI watermarking feature means for communicators navigating transparency questions, new research confirming that leadership behavior—not messaging—is the real driver of workplace culture, and how a car-sized hairball rolling through New York City streets became one of the more memorable PR stunts of the summer. Claude’s New Watermark Causing Concern […]

Premium pet food brand Open Farm launches its first brand-building campaign. Sales are up in its test markets, faster than expected.

In this episode of “Five Questions With…,” Dini von Mueffling discusses her PR work with the late Virginia Roberts Giuffre, the most prominent Epstein survivor and her family.

Influencer marketing has become a staple of many media plans, yet new research suggests most brands still haven’t pushed the channel as far as they could.

I’ve spent over 25 years in this industry, and I’ve staked the last eight of them on a simple bet: a business rooted in responsible practices isn’t at odds with commercial success. It’s hard for me to watch what’s happening right now and stay quiet. Hims & Hers built its business on patients trusting it […]

Blenders hires Jordan “The Stallion” Howlett for the newly created role of Chief Content Officer. Howlett will advise the Blenders marketing team on storytelling.

As creators increasingly shape how people discover brands’ products and experiences, Communications teams are building dedicated creator programs to help promote in-person events.