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A new report tracked data based on billions of social ad impressions to determine the findings for the best video ad length for Facebook.

Industry talk of device graphs can be seem cryptic, but if you are doing data driven cross-device marketing, it’s essential to figure out.

Having marketing automation or account based marketing in place is great, but if a B2B organization doesn’t have the content marketing plan in place to back it up, those initiatives are doomed to fail.

Today, word of mouth marketing has become a healthy alternative to celebrity endorsement. Here’s 5 tips to connect with these everyday micro-influencers.

In many ways, Facebook has supplanted Google as the go-to place for curated recommendations on brands, goods & services.

Although cross-channel marketing solutions are discussed, the topic is overwhelming. Learn how to cut through the noise.

Here are four steps B2B content marketers can take to start better aligning their marketing and sales content initiatives.

The ongoing challenge is resisting the urge to collect and analyze everything we can get our hands on. Here’s 4 tips to efficiently gain insights from data.

Broadening the reach of your native advertising is similar to any other type of international expansion — it begins with research. Here are the first three steps to take

Account based marketing starts with the right information on accounts. Here’s what you need to chart the anatomy of your best prospects.