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Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years.

LinkedIn Groups and Facebook Groups are two options for B2B marketers looking to create a sense of social community. Which is the right choice for you?

Things don’t always go as planned, do they?

Chief Marketer recently chatted with Brent Feldman, CMO of farm-to-table chain
restaurant B. Good about the challenges of marketing to new dining audiences.

A survey has helped identify the gaps between what shoppers
want and what the industry is delivering.

Here’s a how-to on achieving success through highly targeted segmentation
—down to the micro level—that generates a personalized digital experience.

Brands that have staged live social experiments around important issues
like bullying can draw enormous exposure for the company.

Coalfire CMO Patrick Kehoe talks with Chief Marketer about the hurdles and opportunities for selling cyber security services in today’s environment.

Trends come and go, but meaningful customer relationships stand the test of time.
Here’s how you can reach your customers through thick or thin.

Rachel Ferdinando, VP marketing, Cheetos, gives us the skinny on
how the AI-enabled app, Cheetos Vision, came to be.