Search Results for: data

Chief Marketer’s Top Women in Marketing program, celebrating the most impactful brand marketers, agencies and partners making waves across the industry, has unveiled this year’s honorees.

It’s business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38th annual event, March 7-15, may mark the end of an era for the tentpole. As hundreds of thousands of global attendees explore sessions, artistic showcases, expos and, of course, larger-than-life brand experiences this year, the city is preparing to […]

Five ways to better understand your marketing performance.

This meticulously crafted checklist equips you with the essential framework to harness the power of first-party data effectively. Download now and transform your marketing strategy with our comprehensive first-party data checklist.

As the chief media officer and SVP of demand generation at Inspire Brands, Travis Freeman controls hundreds of millions of dollars of media spend every year – and he has a little request for anyone buying CTV.

This week’s PR Roundup looks at an important federal communicator getting caught doing a side gig on the job, how trust in AI is increasing with the public, and how Guinness is connecting with consumers for its latest St. Patrick’s Day campaign. 

Today’s search landscape isn’t just about optimizing for human readers—it’s about ensuring content is machine-readable, AI-indexable and structured for both people and AI.

Increased AI usage carries with it some serious environmental implications. But the team at Scope3 believes that selective, strategic use of AI upfront can reduce emissions down the line, especially when it comes to notoriously inefficient sectors like ad tech.

Tariffs are taking effect in the US, and advertisers are shook. Our special guest, Madison and Wall’s Brian Wieser, weighs in on the “blindingly obvious” consequences of implementing tariffs, including supply-chain disruptions that lead to a pullback in ad spend. You can’t promote what you can’t produce. Plus: the rationale behind Publicis’ acquisition of Lotame.

Baby products brand Munchkin may have an uphill battle getting approval for the creative for its new patented nipple shield. The just-launched product took a decade to develop and is best understood with a video, said Kristin Pagano, GM of infant nutrition. The former VP of marketing at Munchkin discusses the details of its marketing campaign […]