Search Results for: data

Derek Detenber on its PGA Tour partnership, marketing to men
and how its plans to move forward.

Many B2B companies lack a consistent data structure to link systems, making it tricky to run campaigns in a scalable way, according to new research from Forrester Consulting.

Just in time for Mother’s Day, Nina Wooten of DiscoverOrg shares the parallels of her journey in marketing and motherhood.

Bigger isn’t always better: To reach your audience, consider microtargeting and microinfluencers.

If your company has waited until the last minute and is still in the early stages of implementing a GDPR program, focus on establishing a ‘risk ready’ posture. Here’s the steps to take.

Three-quarters of CMOs think their jobs are on the line if customer engagement doesn’t live up to their audience’s expectations, according to a new study from the CMO Council.

New advances in intelligent media delivery—including improvements in data accuracy, personalization, optimization and measurement—have the potential to make advertising more effective than ever before.

Here are four tips for a successful transition, from the moment you scan a live lead at a trade show to that lead’s conversion into a sales opportunity

Here are three things to consider when calibrating your brand’s moral compass before embarking on an online media campaign.

As many businesses are learning, AI can improve the customer experience
through consideration of the customer’s total lifecycle.