Search Results for: data

Marketing can’t stand apart from sales, which is why Mars Food is integrating its sales and marketing operations as a demand gen focused unit.

B2B sales and marketing teams need to focus on building —and measuring— the strength of their relationships in target accounts, according to a new report.

Now that you’re gotten your data privacy house in order for GDPR, are you ready for California’s Consumer Privacy Act?

The new campaign, We Met on Cars.com, is powered by machine learning
with the goal to make car shopping more personal and fun.

People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.

From Hyundai, to Aperol, to Nestlé, we share what some of the biggest brands have been up to. Need
some tips or advice on converting customers or rewriting your org structure? We’ve got that too!

Are you stuck in a silo? B2B companies need to break down the wall between sales and marketing if they want to communicate effectively.

Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have a strategy in place to explain why CX drives their ROI, according to a new report from Gartner.

Personalization lives squarely in the “Goldilocks Zone”—which is to say that it can be too hot or too cold. Here’s four steps to getting it “just right.”

Is the structure of your in-house marketing team getting in the way of
your goals? Get some tips for the right approach for your team.