Search Results for: data

A digital-first focus using AI to pinpoint prospects that are in-market
is helping transform KPMG’s B2B marketing strategy.

Chief Marketer recently chatted with Promethean CMO Cheryl Miller, to
get her take on the challenges of marketing to the K-12 education sector.

Thomson Reuters is using direct mail to creatively engage tax professionals and start conversations.

The ability to easily make returns plays a huge part in where online shoppers
decide to spend their ecommerce dollars, according to a new report from UPS.

Direct mail can be an expensive channel, but when done right it drives
significant engagement at multiple points in the marketing funnel.

You will have to give up some control over your Facebook campaigns after Sept. 1,
but with there are elements of CBO that can work to your advantage.

A Forrester report found companies with superior customer experience outperform
laggards. But companies often think their CX is better than customers do.

Hard work to develop solid measurement tactics combined with people power
has landed Bacardi in the top echelon of Masters of Measurement marketers.

Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss
how the telecommunications equipment maker is leading the 5G charge.

Sure, adapting to the California Consumer Privacy Act can be costly. But smart
marketers see the opportunities in CCPA, as well as the hurdles.