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  Thursday March 31, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. New esports org WYLDE announced that global sports star Usain Bolt has joined the business as co-owner, and marking his first foray into esports. Based in Dublin, Ireland, WYLDE was founded two years ago by Steve Daly, a […]

We spoke with Visible CMO Cheryl Gresham about the campaign’s brand awareness play, building community, measurement challenges, and more.

Wednesday March 30, 2022 Major League Baseball scored a pair, courtesy of new partnership deals with Corona and Capital One. Corona is on board as the Official Cerveza of MLB, inking a multi-year sponsorship that includes a custom content platform on MLB.com and MLB Network. “As the Official Cerveza of Major League Baseball, we’re excited […]

Monday March 28, 2022 As we hit the end of March, Problem Gambling Awareness Month comes to an end for an America that never had so many opportunities to place a wager. One company focused on launching a slate of initiatives during the period was FanDuel Group, with an eye to lead “industry efforts to […]

How Meta is mitigating signal loss, optimizing its ads business, developing social commerce, and more.

Four CMOs discuss the most important marketing trends to be tracking right now.

Friday March 25, 2022 Anheuser-Busch is revealed plans for the Bud Light brand will have a presence at “all major NFL moments” this offseason, including becoming the official presenting sponsor of the 2022 NFL Draft which will take place in Las Vegas. The NFL Draft Experience and Draft Theater will be located behind the High […]

  Thursday March 24, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Esports organization Andbox rebranded and will now be known as NYXL, described as “New York’s next global entertainment brand” that will be dedicated to creating experiences and developing content that “connects the worlds of esports, gaming culture, and […]

Wednesday March 23, 2022 Crypto.com continues to clock in sports sponsorships, this time locking in a deal to become an Official Sponsor of the FIFA World Cup Qatar 2022. The brand will now serve as the exclusive cryptocurrency trading platform sponsor of Qatar 2022. Crypto.com will activate its official sponsorship of the FIFA World Cup […]

The media and entertainment ecosystem is heading to Las Vegas April 24-27 for the NAB Show – after two years, it’s back, and better than before with elevated experiences, cool tech, and tons of insights and learnings across a reimagined show floor. One of the new additions in the innovation experiential zones will be NABiQ, […]