Search Results for: data

The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video.

The ad tech industry is experiencing a serious case of déjà vu. Google announced that it will no longer fully eliminate Chrome’s third-party cookies by the end of this year. But what does the industry think? We asked 17 ad tech thought leaders for their points of view, and here’s what they had to say.

Thursday April 25, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Gaming conglomerate Embracer Group plans to split into three entities as part of its ongoing course-correction, the company announced this week. Embracer, which noted the plan is still not set in stone, plans to spin off both tabletop […]

Ibotta (pronounced like “I bought a”) has made many twists and turns between when it was founded 13 years ago and going public last week. It was founded as a cashback app that earned a living on the value of customer receipts. And its evolution since then is emblematic of the industry’s overall transition from […]

Sitting beachside at the Yahoo Cabana at Possible, we had a very in-depth conversation with Roodman about targeting and addressability. He assured us that Yahoo DSP’s upcoming developments will prioritize measurement. But before diving into that, let’s explore how Yahoo’s Identity Solutions are expanding into CTV. 

Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data. All its first-party data – roughly 100 million customer records – is housed within a single customer data platform (CDP). With all of its data accessible in one place, AB InBev can generate customer insights across […]

Last year, Possible emerged as the first conference to headline AI, and this year, it extensively focused on the application of AI. The event united diverse viewpoints across media, communication, ad tech, and MarTech industries. Stepping away from New York and immersing ourselves in a new environment with varied perspectives really inspired out-of-the-box thinking.

Join us for an interactive webinar where we’ll equip you with the tools and strategies to build omnichannel trust and drive customer loyalty through consent-driven marketing.

In 2023, AdMonsters spoke with industry experts about the feasibility of green digital advertising campaigns, and the steps required of all players for our industry to achieve net zero. As Earth Day approaches, we revisited the topic to assess progress, identify new threats to carbon reduction goals, and explore critical issues facing our industry players.

Today, many US state privacy laws either allow or require businesses to enable consumers to opt out of targeted advertising through a technology-enabled feature commonly referred to as a Global Privacy Control (GPC). In its FAQs, the GPC website states: “GPC … permits users to easily and clearly exercise their privacy rights.” This statement is […]