Search Results for: data

Halo Collar, a dog collar brand with direct-to-consumer origins, is preparing for its retail expansion by honing its first-party data strategy and incrementality measurement.

The media narrative around artificial intelligence (AI) and data centers has shifted dramatically. The next phase of data center communications begins with asking people to trust that these facilities are more efficient or sustainable.

Advocacy campaigns can often take on companies many times their size, like Meta, throwing them into crisis. Sustained-pressure communications runs on a different logic than defense.

The AI correction phase is a moment for communicators, but only if the industry stops treating it like a siloed IT initiative happening somewhere else in the building.

The phrase “AI is everywhere” is becoming truer every day. It’s in NYC subway ads. It’s in daily workflows and embedded into Slack channels. And now, it’s in the employee org chart. On Monday, AI marketing platform Optimizely announced the launch of Virtual Teammates, which are exactly what they sound like: AI personas, each with […]

Google Ads recently changed how target-based bidding behaves on budget-limited campaigns. The algorithm now bids more aggressively to track closer to whatever target ROAS or CPA you’ve set, regardless of historical performance. Google flagged the change in advance and was transparent about the expected outcome: a campaign with a $10 target CPA that has been […]

Nielsen is heading into the new broadcast TV season with yet another refinement of its audience measurement.

If you’ve ever killed time at an airport staring up at the TV mounted to the wall by your gate, then you’ve been part of Reach TV’s audience.

PR roundup covers Lovesac’s viral complaint response, why a billionaire’s AI-written WSJ op-ed is raising questions and what new consumer data says about how Americans are spending—and what they expect from brands.

In this Q&A, Susie Tappouni, head of Corporate Affairs at Amgen and Sue Schwartz, co-founder of Stand Up To Cancer, discuss how their organizations worked with Beast Philanthropy and the St. Baldrick’s Foundation to bring the patient perspective to a creator-led campaign.