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  Shopper/Retail

  Fanatics Fights Out-of-Stocks to Win Over 100 Million Fans

  The retailer’s Senior Vice President explains how its new demand plan balances cost and risk while working to optimize the customer experience with faster shipping and in-stock products.

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  Shopper/Retail

  Whoop’s Marketing Shift Drives Hypergrowth and Demand Planning Woes

  The brand’s marketing pivot to everyday consumers fueled 85% member growth and a surprise 300,000-unit holiday order. Here’s how the health wearable is retooling planning to keep pace.