Best practices for marketing departments to ensure your data is clean, accurate and actionable Marketing departments’ focus on the customer has increased over the past five years, and the collection, sharing and use of customer information to shape, evaluate and implement marketing strategies has grown along with it—in companies both large and small. So, when…

A look at six dimensions of data quality to consider as a framework for evaluating, enhancing and enriching your data.

CM Weekly November 19, 2023 A congratulations is in order, folks. Chief Marketer has revealed the finalists of the 2023 Pro Awards, recognizing the most outstanding campaigns in promotional marketing across 40 categories. This year’s winners demonstrate the evolution and innovation of promotional marketing, which continues to deliver exceptional campaign results for some of the…

Four ways marketers can adjust their targeting practices to reach underserved demographics more effectively.

Best practices for marketing departments to ensure your data is clean, accurate and actionable

CM Weekly May 6, 2024 To kick off back-to-school shopping season, Target-owned delivery service Shipt launched its first foray into virtual experiences with an immersive racing game on Roblox, where players can deliver school supplies and snacks, claim orders for pickup and delivery, and earn currency for accurate, on-time deliveries. Based on the insight that…

How to Drive Revenue from Your First-Party Data

Data collaboration eBook

Media Networks eBook

CM Weekly November 12, 2023 When we last spoke to Cotopaxi’s Chief Brand Officer Brad Hiranaga, he was just settling into his new gig at the sustainable outdoor apparel brand. He touched on his vision for the mission-driven company, the intricacies of storytelling at a founder-led operation and insights gleaned from leading tops brands at…