Search Results for: data

Agents of Confusion Marketers and publishers are testing agentic solutions for media buying. But it’s unclear whether agents will simplify or further obscure the programmatic supply chain.  Omnicom CEO John Wren told investors last week that the holdco is testing agent-to-agent campaigns without ad tech fees, Digiday reports. Stagwell, Butler/Till and others are pursuing similar […]

The content licensing economy has arrived faster than anyone expected. Microsoft and Amazon have both entered the marketplace business. Venture-backed startups like TollBit and ProRata have built infrastructure for publishers to license their content to LLMs. And, in 2025, AI companies committed an estimated $2.9 billion in licensing fees to a relatively small number of […]

As the industry moves beyond basic impression metrics, this webinar will explore how advanced data capabilities are transforming how campaigns are planned, targeted, and measured. Learn how to replace guesswork with precision—ensuring your campaigns run in the right places, reach the right audiences, and deliver against real KPIs.

CEO and co-founder at caffeinated chocolate brand Awake shares how the brand changed marketing tactics once it focused growing sales in retail stores.

This Upfront season, advertisers aren’t just asking where audiences are — they’re asking whether their investments are actually working. Alison Levin, President of Advertising & Partnerships at NBCUniversal, makes the case that the answer lies in live events, iconic franchises, and the technology to tie it all to real business outcomes. What do you think […]

Contact: Megan Sigg Associate Marketing Director Chief Marketer Network msigg@accessintel.com Chief Marketer Network Announces Winners of the Inaugural IGNITE Awards Honoring the campaigns, brands and agencies redefining what’s possible in modern marketing New York, NY (April 30, 2026)—Chief Marketer, the ultimate intelligence hub for modern marketers, today announced the winners of its inaugural IGNITE Awards, […]

This week, I’m ruminating on the word mirage. It is a useful term for the ongoing debate over if and when agentic shopping – as in, people assigning agents the latitude and payment info to make purchases on their behalf – will actually happen. Unlike “illusion,” say, or a term like “potential” or “promise,” the […]

Analysts have long been waiting in anticipation to see how the NFL’s next media rights deals will play out.

If a tree falls in a forest, does it make a sound? And if a UID2 doesn’t work — does anyone notice? Inside a UID2 mix-up that has a publisher questioning the value of alt IDs. Then, what Kochava’s settlement with the FTC means for any ad tech company that handles location data.

The Trade Desk made $689 million in Q1 2026, up 12% from the period last year, while its net income and profit margin dipped slightly to $40 million and 6%, respectively, according to its quarterly earnings report on Thursday. The Trade Desk CEO Jeff Green warned of difficult macroeconomic headwinds that make for cautious marketers. […]