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This week’s hot takes on hot topics in experiential marketing cover floating pigeons, Tea Breaks and Keep It Canadian Fridges.

As artificial intelligence (AI) evolves, it is upending how media campaigns are executed, from audience segmentation and media buying to real-time optimization and performance measurement. Download the report for a comprehensive view of how brands, agencies, publishers, and ad tech providers can leverage AI to drive efficiency, accuracy, and competitive advantage.

Cisco SVP and CMO Carrie Palin discusses the company’s recent Cisco Live conference, the brand’s involvement with women’s sports, AI use cases, B2B thought leadership and more.

This week’s PR Roundup looks at the HR AI crisis for McDonald’s hiring methods, Morning Consult’s latest study on newsletter consumption and subscriptions and a new GIF-tionary for office slang.

The DOJ is taking on one of the most powerful players in digital advertising. In its high-profile antitrust case against Google, the DOJ argues that the tech giant used its dominance across the ad tech stack to suppress competition.

What do cannabis, politics and financial services have in common? Besides the fact that they can give you an awful headache, they’re also all regulated markets that face an array of rules and restrictions when it comes to advertising, and they need help to get it right. Data and tech company Fyllo, which was founded […]

By Barry Frey, President and CEO of the DPAA The 2025 Cannes Lions Festival of Creativity proved to be a defining moment for shaping the near and long-term future of Marketing, AI, and, pointedly, the fast-growing global digital out-of-home (DOOH) industry.  As organizations, brands, agencies, tech, press, media networks, creative professionals, and so many others […]

A few years ago, Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company’s sales are from loyalty program members, up from just 20% one year before. Here’s how the brand made it happen.

Long before the AI hype kicked off in earnest, Eric Schwartz was already working with machine learning tools to develop optimized ad tech products.

Charli xcx got it right: It’s so confusing sometimes to be a girl. Or, more accurately, a woman trying to access medical treatment. And it’s just as challenging for women’s health care companies trying to reach their audiences. HerMD, a women’s health startup with a focus on menopause and sexual health, has struggled with this […]