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B2B manufacturing firms are falling short when it comes to
digital experience, according to a new report from Gartner.

Text analysis helping transform digital marketing strategies.
Here’s five ways it can help your team.

A strategy must be in place to leverage the large amounts of big data collected from analytics and
business intelligence applications. One solution is to tap into the power of natural language generation.

Marketers know that having control of their social ad presence is important, but few have taken steps to ensure true ownership over their social data.

Chatbot frameworks have simplified the creation and deployment of AI tools, but implementers struggle to extend success beyond single languages.

Marketers in categories like automotive, insurance and finance cannot afford to ignore the shift in consumer demand for smart voice assistants.

Here are the five steps to creating a successful Google Analytics implementation.

Personalization lives squarely in the “Goldilocks Zone”—which is to say that it can be too hot or too cold. Here’s four steps to getting it “just right.”

The Comic-Con activations of Fox, FX and Hulu generated a lot of buzz for shows like “Castle Rock,” “Legion” and “The Gifted.” Here’s an inside look.

Voice technology is changing all aspects of marketing. How could smart email improve a brand’s image and boost customer engagement?