Search Results for: correction

The most reliable way to draw more attention to bad media coverage is to complain about it publicly.

Chief Digital Officer Ben Spiegel shares how he is transforming Polywood into a lifestyle brand with better personalization and a robust in-house marketing team.

Paycom has been part of the SHRM show for more than a decade, but this year, the brand hedged its bets on a decidedly experiential strategy, and scored a record number of leads.

There’s an old adage that all press is good press – but, as pretty much any marketer can tell you, that isn’t always true. As more consumers turn to AI for conducting product research, brands need to pay attention to not just when they’re showing up in the results but how. Sentiment and accuracy should […]

While the current administration has discouraged many marketers and organizations from showing support for the LGBTQ+ community, including during Pride month. But media and ad experts say that the community’s growth in size and purchasing power will attract marketers that want to connect with this community the right way.

By Katie McAdams, Chief Marketing & Commercial Officer, Basis AI doesn’t have opinions about how advertising works. It inherits ours. Within a year or two, an autonomous agent will move a real share of your budget without asking permission. But what it does with that money will depend on assumptions most teams have never examined. […]

MoffettNathanson’s Craig Moffett has been modeling the economics of fiber deployment since he was advising what would eventually become Verizon, and one of his many reads on the industry right now is a cautionary one.

YouTube doesn’t have an official MCP server, so third parties have had to take matters into their own hands. On Wednesday, video advertising platform Pixability joined the conversation with the launch of a Model Context Protocol-enabled agent built specifically for YouTube ads that allows clients to integrate Pixability’s proprietary YouTube intelligence and data into their […]

The more consequential question is about vulnerability: What does AI search reveal when someone is actively looking for controversies or criticisms?

The world of political advertising is still a little old school. First off, their fundraising methods still seem to be heavily reliant on generalized calls and texts. At least, that’s my assumption based on the number of desperate messages that politicians – and sometimes even their dogs – have sent me. TV is still the […]