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THE NEED FOR business manners is even greater than I anticipated, and reader comments strongly indicated that more should be written on this critical

THIS IS PART TWO of an excerpt on relationship marketing from the upcoming third edition of David Shepard Associates’ “The New Direct Marketing” (McGraw-Hill).Much

Never before, it appears, have so many done so much with so much less. That’s the theme that runs through promo’s Annual Report of the Promotion Industry

Moments before becoming the first man ever to go to the electric chair, William Kemmler complained about his press coverage. “I’m bad enough,” he said.

FLINT, MI – Never mind angels on the head of a pin. How many basketballs can you jam into a new 1998 Supercharged Buick Regal GS? That’s the big question

For more than two years, direct marketing stock pickers have trumpeted the advantages of buying shares in business-to-business companies rather than stock