Search Results for: correction

Virginia is poised to join California in creating its own data privacy law. Here’s what marketers need to know about the bill.

By former CBS executive Jim McKairnes, author of All in the Decade: 70 Things About 70s TV that Turned Ten Years into a Revolution and the creator/producer/host of the podcast The Good, the Bad & the TV  That Fred Silverman died this past January meant that the famed media executive did not live to witness a […]

Gaming is thriving during the COVID-19 pandemic, but marketers advertising to this group must be careful not to interrupt the experience.

Insights on how to make an email marketing program more efficient and successful.

Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives,
but why haven’t more brands achieved these heady heights?

Five tips to boost customer retention.

Both traditional and online-first brands need to look to attribution
measurement to see which channels provide the best marketing ROI.

Lonely Whale has a new campaign it hopes will start a movement that empowers
consumers to choose sustainable alternatives to single-use plastic water bottles.

Pringles has taken another major step to connect with coveted young esports fans—a series of
commercials that will air in stadiums and digitally during esports events.

As more and more brands consider launching paid membership loyalty programs, the real
question comes down to the program’s value proposition to consumers.