Search Results for: content marketing

This week’s hot takes on hot topics in experiential marketing cover Tanq Holidays, stroller valets and the Wienie 500.

  Tuesday May 27, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. Hope it was a great Memorial Day Weekend for everyone!    UPFRONT(S) AND PERSONAL The early days of May are reserved for networks and their leadership to show off what they have in store for the upcoming year […]

If there’s one buzzword Jay Friedman would pay money to never hear again, it’s “brand safety.” Technically, that’s a buzz phrase, but fair enough. Not that brand safety isn’t important; it is, said Friedman, who stepped down as CEO of digital marketing services agency Goodway Group earlier this month, handing the reins to Chief Growth […]

Google launched “AI Mode,” a chatbot-style interface embedded into its apps, at its annual developers conference this week. The new feature stands to alter the search landscape even further, requiring brands to shift from optimizing for search to optimizing for audiences.

Queer dating app Grindr releases the second season of its queer history lessons content series “Daddy Lessons,” a content marketing initiative that works to de-stigmatize the app. 

Nareem Camara, Senior Social Media Specialist at Amtrak, explained why and how Amtrak decided to join Threads during the PRNEWS Pro workshop “Social Media and Influencer Marketing for PR.”

At AdExchanger’s Programmatic IO event in Las Vegas this week, our executive editor, Sarah Sluis, asked a panel of experts from NBCUniversal, Roku and Tubi if programmatic buying will inevitably lead to a repeat on CTV of what happened with digital media publishers.

At POSSIBLE 2025, VaynerMedia’s John Terrana talked to AdMonsters about what most media teams get wrong about attention—and what it really takes to build performance-driven plans that keep up with culture.

A new survey finds that most U.S. ecommerce companies rate their artificial intelligence ROI as good, even if the impact today is minimal.   About a quarter of U.S. ecommerce companies that have invested in artificial intelligence say it has made a “slight improvement” to their customers’ digital experience. Yet, 97% say that this ROI is […]

This week at Google I/O, the annual Google developers’ conference, the tech giant made a bold statement: AI is no longer an experiment in search—it IS search.