Search Results for: content marketing

Personalized email is helping the Bernie Sanders campaign create a spirit of community
to engage subscribers—and donors—for the presidential candidate.

Nearly 80 percent of all Twitter chatter related to vaping and tobacco
products is generated by bots, according to a new report.

Sports sponsorship packages are pan-digital, intending to display logos or
“@” mentions across many assets. In social media, the metrics can get fuzzy.

More than one in three Instagrammers say interest in a product increases after
seeing it via Stories. Optimizing for conversion events is crucial.

P&G Chief Brand Officer Marc Pritchard on making major changes
internally to drive growth and leadership.

Ninety-four percent of teachers buy schools supplies, making this a demographic
marketers both big and small should consider targeting on social media.

P&G is driving growth with “constructive disruption” with a focus on constant
innovation and irresistible brand experiences.

Direct mail ROI goes up by nearly 63 percent when the tactic is used as
part of an integrated marketing campaign, according to new research.

CMO Rick Gomez shares the actions the team deployed to
pull the brand out of tough times.

Marketing leaders from John Hancock, Constant Contact and more
share why their brands are getting involved in cause marketing.