Search Results for: content marketing

For some marketers, the billboards that appear in the backgrounds of TV scenes – or heck, even just the blank walls of a building – feel like prime real estate for even more ad placements.

Our Cannes Lions 2026 coverage continues with more brand action from the annual festival of creativity, this year June 22-26. From patisseries to panels, here’s a look at another batch of experiential highlights from the French Riviera.   CADENT’S SALON While the Croisette was bustling with cabanas and exclusive suites, adtech brand Cadent carved out […]

Naturium, the skincare brand owned by E.l.f. Cosmetics, launched a new campaign that features 11 real customers. CMO Jake Galtere shares the details.

  Tuesday June 30, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. Have you caught the World Cup fever yet? Fox Sports, Telemundo and the litany of brands aligning themselves with the tournament are certainly feeling it, given the notable ratings wins and fan fervor. It also helps that the […]

I’ve been making the annual June pilgrimage to the Côte d’Azur long enough to recognize the difference between conversations that will still matter in September and those that evaporate faster than rosé in 95-degree heat.  Threaded through every serious discussion at the Cannes Lions this year, I detected a growing consensus that humans in the […]

Anyone can search a CEO’s name and instantly see a full AI-generated profile. So what should a communication team do? Executive visibility is no longer optional.

While the current administration has discouraged many marketers and organizations from showing support for the LGBTQ+ community, including during Pride month. But media and ad experts say that the community’s growth in size and purchasing power will attract marketers that want to connect with this community the right way.

The who’s-who of the marketing and communications world converged from June 22-26 for a week of education, idea exchanges and relationship-building at the annual Cannes Lions International Festival of Creativity.

As much as consumers complain about AI-generated content, advertising experts say AI still has an important place in video creation and production, including for ads. But using AI in content without turning off consumers is a tricky dance.

Apple offers a lesson in getting ahead of bad news, new Sprout Social confirms that social media is now the front line of crisis, and Starbucks turns to employee creators.