Search Results for: augmented reality

Most augmented reality technologies are still in development or have been released as prototypes, but early studies show great promise for user engagement.

Pokémon Go exploded seemingly overnight. The augmented reality app’s astounding success is due, at least in part, to its mastery of viral loop marketing.

Nothing can ruin an event for a guest like a dead device battery. And nothing can scupper your experiential plans like losing battery power at events either.

Inspiring the builders of tomorrow as well as the purchases of today is key to the architecture of Lego’s content marketing plan.

A Ph. D student is working on a new marketing technology that combines a smartphone camera and sensor data to make sense of one’s surroundings in real time.

Retailers like Macy’s are blurring the online-offline customer experience to engage consumers and increase sales.

Location-based technology, AR and other tactics can bring your mobile marketing plan to life.

Technology alone won’t transform your business. It only becomes transformative when woven together in a way that creates engagement, starting with the customer and moving back all through the organization.

Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

Three shopping habits grocers can digitize now to enhance loyalty and convenience during the grocery-buying journey.