How Mobile-Friendly Retailers Engage Consumers—and Boost ROI
Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.
Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.
Ritz, Oreo and other iconic Mondelez brands ride title sponsorship of the English-Irish pop boy band, One Direction's American summer tour and its millions of swooning, screaming young fans.
GPS has come a long way since it was first introduced as American military technology in 1973.
By Jeremy Bloom, Co-Founder of Integrate Content consumption is happening everywhere on an ever-increasing number of devices: e-readers, game consoles, smartphones, ultrabooks, smart TVs, tablets, ad infinitum. In no industry is this trend more apparent than in digital marketing, where platforms rise and fall like kingdoms in the Fertile Crescent. 2013 will be a year…
Here are four strategies B2B marketers can employ to tell their product stories, more effectively leverage online content and convert leads into buyers.
According to Mobile Marketer, Starbucks is the 2012 Mobile Marketer of the Year. “Instead of following in the steps of competitors, the coffee giant has implemented its own mobile-first strategy that is unlike any other and features the latest technology such as QR codes and augmented reality, as well as traditional channels including SMS, mobile…
From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.
Retailers with heavy investments in physical stores resent Showrooming. Here's the latest on opportunities to fight back.
It's still crucial for car makers to show up at sports venues and music festivals. But Automotive stays in the Top 5 car promotion agencies of the Promo 100 by broadening its focus to events with online and social buzz.
More than half (51%) of the marketers polled for the CM 2012 Mobile Marketing Survey said they will use the channel to link mobile prospects to other platforms. But just as many say they will run campaigns that exist entirely on the mobile device, reflecting the fact that mobile is where customers live, linger and…