192 results for: augmented reality

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A Look Into the Crystal Ball: What’s in Store for Online Advertising in 2013

By Jeremy Bloom, Co-Founder of Integrate Content consumption is happening everywhere on an ever-increasing number of devices: e-readers, game consoles, smartphones, ultrabooks, smart TVs, tablets, ad infinitum. In no industry is this trend more apparent than in digital marketing, where platforms rise and fall like kingdoms in the Fertile Crescent. 2013 will be a year…

Starbucks Is Mobile Marketer of 2012, McDonald’s Is Mobile Advertiser of 2012

According to Mobile Marketer, Starbucks is the 2012 Mobile Marketer of the Year. “Instead of following in the steps of competitors, the coffee giant has implemented its own mobile-first strategy that is unlike any other and features the latest technology such as QR codes and augmented reality, as well as traditional channels including SMS, mobile…

Automotive Events Goes Beyond the Ride-and-Drive

|  by Brian Quinton

It's still crucial for car makers to show up at sports venues and music festivals. But Automotive stays in the Top 5 car promotion agencies of the Promo 100 by broadening its focus to events with online and social buzz.

Chief Marketer 2012 Mobile Marketing Survey: Mobile Goes With Everything

|  by Brian Quinton

More than half (51%) of the marketers polled for the CM 2012 Mobile Marketing Survey said they will use the channel to link mobile prospects to other platforms. But just as many say they will run campaigns that exist entirely on the mobile device, reflecting the fact that mobile is where customers live, linger and…





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