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We’re thrilled to unveil the shortlist for the 2025 PRNEWS Platinum Awards—a celebration of the most daring campaigns, innovative strategies and powerhouse teams in PR. Now, the stage is set to see who will claim top honors.

This week’s PR Roundup examines the Taylor Swift effect on brands, how miscommunications at a federal level can cause crisis, and LinkedIn’s back-to-school data. Brands Hop on Taylor Swift’s TS12 Announcement What happened: Taylor Swift might as well be named a fifth element. Everything that woman touches turns to marketing gold. You have air, fire, […]

In the most recent Superman film, smart PR strategy could have helped the Man of Steel.

Publishers can no longer rely on steady search traffic thanks to zero-click AI chatbots and near-constant discovery algorithm changes made by Big Tech gatekeepers. So what comes next? That’s the billion-dollar question facing premium and longtail publishers alike. But pubs are operating under a cloud of confusion caused by outdated SEO strategies and a lack […]

Learn how to be a great podcast guest on video and audio with Christine Baratta, Director of The Situation Room Studios and Editorial Content at the Global Situation Room.

The historic marketing funnel, which treats buyers as leads to be captured, no longer reflects modern B2B buying behavior. Abdul Rastagar, co-founder of Sirona Marketing, offers up a new model: the buyer-aligned credibility ladder.

B2B content production is skyrocketing, according to a report from 10Fold Communications. Among the 400 senior marketing executives surveyed, 91% said they’re producing more content this year than in 2024—and not just a little more.

PR Roundup examines Peloton’s conflicting messaging, a study showing that LGBTQ+ visibility in advertising and messaging is important to consumers, and tariff price increases are here—so how should that be communicated? 

In this exclusive Q&A, Katie Suiters draws from her experience working with executives across industries (and also as a former TV producer) to share practical guidance on how senior leaders can step in front of the camera and truly connect with their audiences through thought leadership on video.

Despite concerns about inflation, tariffs and consumer sentiment, performance marketing agency Tinuiti found that businesses increased their advertising spend across major digital platforms during the Q2 of this year.